Hotline: 1800 102 2007
X
Search Business Opportunities
Dec, 22 2016

​Mamaearth gets an undisclosed amount from Fireside Ventures

Honasa Consumer Pvt. Ltd, which runs Mamaearth, is soon going to expand its presence to other marketplaces, first online and then offline, and has a target of reaching at least 10,000 consumers in 2017.

Mamaearth, a babycare products startup, which sells its products only through Amazon India and FirstCry.com has raised an undisclosed amount in seed round of funding led by Fireside Ventures and some HNIs, a top company executive told Techcircle.

Founded in 2016 by a couple Varun Alagh and Ghazal Alagh, this startup develops baby range products including certified toxin free body lotion, rash cream, hair-shampoo, body wash, diaper rash cream, massage oil, all natural bug spray and sunscreen lotion for babies in the 0-5 years age group.

Varun said, "With the funds we're going to ensure that all the innovations that we wanted to work on conceptualise and launch and firstly starting with our baby care range and then in the coming months, pre-natal and post-natal care range. Then we're going to spend on marketing, especially in digital, and of course we will utilise it for working capital."

Honasa Consumer Pvt. Ltd, which runs Mamaearth, is soon going to expand its presence to other marketplaces, first online and then offline, and has a target of reaching at least 10,000 consumers in 2017.

The company claims that its toxin-free range of baby care products are certified by Made Safe, a US based non-profit organisation that provides a comprehensive human health-focused certification.

Kanwaljit Singh, founder, Fireside Ventures, said, "Mamaearth is addressing a key concern of most mothers regarding safer products for their babies. I see them (founders) creating many niches which currently do not exist in the Indian market but are needed by young parents."

The startup has been recently launched at the new Amazon Launchpad, which is Amazon.com's global programme for startups. The baby personal care & hygiene market in India is pegged at nearly USD1.5 billion, growing at a CAGR of 18 percent, according to the company's statement.

Other startups in the baby and maternity care sector include FirstCry, run by BrainBees Solutions Pvt. Ltd., an e-commerce platform which stocks kids and maternity clothes, accessories, etc. It acquired Mahindra and Mahindra’s babycare business BabyOye in October this year.

Comment
Related opportunities
  • Juices / Smoothies / Dairy parlors
    About Us: The Juice Art, a venture of Sonaya Foodworks, is..
    Locations looking for expansion Delhi
    Establishment year 1982
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Health Care & Fitness
    About Body Building India Body Building India is a well-known name..
    Locations looking for expansion New Delhi
    Establishment year 2015
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 250 - Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi New Delhi
  • Department & Convenience Stores
    About Us  NDB Convenio is a venture of NDB Retail India..
    Locations looking for expansion Delhi
    Establishment year 2005
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Electric Vehicles (E-Vehicles)
    About Us: Chairman of our Group, Mr. JR Gupta founded ACT..
    Locations looking for expansion Punjab
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ludhiana Punjab
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities