Hotline: 1800 102 2007
X
Search Business Opportunities
Jan, 09 2018

Male Facial Cleansers Beats Deo And Hair Products

The potential of the category has prompted most consumer goods companies to beef up their male grooming portfolio

Indian men’s obsession with their face is driving sales of male facial cleansing products faster than sales of masculine staples like deos, perfumes and hairstyling products.

Market Research Firm Nelson said “The use of face cleansing products among men in India has jumped 60 times in the past seven years. The surge in sales of male grooming products is being fuelled by a desire to gain a competitive edge over other males in career growth rather than to attract females.”

Sachin Killawala, marketing director of Nivea India said “Our ‘care’ category for men, which includes products such as face creams, has grown by around 50% annually. Indian men lag behind their western counterparts, when it comes to grooming. “The need to look good and fit is well-pronounced in developed markets among all age groups. We don’t even have a men’s anti-ageing product yet. After they get married, most Indian men lose the urge to look good.”

Mumbai-based cosmetologist Rashmi Shetty said she is regularly approached by 40-year-old corporate somethings, who seek solutions for their wrinkles and hair fall. “Five years ago, only 10% of my clientele would be men. Currently, they account for 40%,” she said. “Most come with problems such as acne, pigmentation and hairfall.”

Mainly an urban phenomenon due to high price points of products, the Rs 6,000-crore men’s grooming market is set to grow further. The potential of the category has prompted most consumer goods companies to beef up their male grooming portfolio. While some such as Marico have acquired stakes in male grooming startups, others have asked their R&D departments to develop new products.

Vandana Luthra, founder of VLCC said “Eyeing a major source of revenue in the men’s range of beauty products, we at VLCC are also hopping on to the bandwagon. We are introducing men’s Ayurvedic skincare range next month. From being mere buyers of razors and shaving creams about a decade back, men are currently spending a handsome part of their disposable income on grooming sessions and buying skincare products.”

Comment
Related opportunities
  • Quick Service Restaurants
    STREET FOOD FRANCHISE BUSINESS OPPORTUNITY IN INDIA Are you looking for..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Others Entertainment & Leisure
    About Us: Color Me Mine is the leader in the contemporary..
    Locations looking for expansion Telangana
    Establishment year 1991
    Franchising Launch Date 1996
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Hyderabad Telangana
  • Quick Service Restaurants
    About: Flying Kukkad is primarily a dark kitchen concept that delivers..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About Us:Pizzitalia started its business in 2016 with the core..
    Locations looking for expansion Rajasthan
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 250 - 500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Jaipur Rajasthan
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts