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Jul, 16 2016

L’Oreal continues to dominate the East Indian market

17 per cent of brand’s business in India comes from this (eastern) part of the country. Company has a very strong presence in east, largely with its skincare products.

L’Oreal, globally known for its exquisite hair and skincare products has continued its dominance over the Indian market by maintaining positive annual growth rate. The brand reported that it has managed to sustain a healthy growth rate of 7 to 8 per cent in its category. Eastern India is also contributing significantly towards L'Oreal's growth.

During his interaction with a renowned daily, Jean-Christophe Letellier, MD Regional, L’Oreal India said that 17 per cent of brand’s business in India comes from this (eastern) part of the country. Company has a very strong presence in east, largely with its skincare products.

Further elaborating on the various categories that company has floated in skincare and beauty segment in India, Letellier added that there has been a 40 per cent growth rate in the make-up segment, only in the eastern market in the last two years.

The brand is now aiming to accomplish the target of Rs 7,000 crore by 2020. By manufacturing 90 per cent of its product locally, the company is hoping to attain the set goal with an aim to achieve maximum target through Eastern market. When asked about any threat with India’s domestic brand Patanjali, MD opined that India has a relatively small market with a world rank of 14 in the beauty segment. L’Oreal expects India to enter the top five in the next 10-15 years. To take India to that level, brand welcomes new players such as Patanjali to offer new perspectives and develop the market together. There is room for everyone. 

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