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Apr, 25 2018

Korean Beauty Brand 'Innisfree' Launches Its First Flagship Store In Chennai

The store interiors features a vertical garden to give consumers a fresh feeling of nature and alllows them to experience and breath clean air creating a eco-friendly ambience at the store.

Korean naturalism brand Innisfree from the pristine Jeju Island, South Korea is all set to launch its first Flagship store in Chennai at Phoenix Marketcity, Velachery main Road on 21st April 2018, making it their tenth outpost in India.

Spread over carpet area 599 sq.ft, the store is designed to bring the beauty brand to life and connect with its large network of beauty enthusiasts with a unique experience focused on the ability to play, experiment and engage with its high-quality and innovative products. 

The store interiors feature a vertical garden to give consumers a fresh feeling of nature and allow them to experience and breath clean air creating an eco-friendly ambiance at the store.

Offering a full range of 100% natural and pure product lines made of ingredients such as Green Tea, Jeju Volcanic Cluster, Orchid and other natural ingredients, Innisfree is bringing an assortment of over 390 SKU's of skin care products like new squeeze mask sheets, new hand creams, new mask sheets, skinny cover fit cushion along with perfume, body water and beauty tools.

Mr. Doyoul Lee, Country Head Innisfree said,“We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumer’s right from the time we opened our first store in Delhi. This is our tenth store in India and the first store in Chennai and we are extremely excited about it. At Innisfree, our endeavor is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. Innisfree follows the trend faster than any other brand and we have a principle of changing 30% in & out every year to give newness to our customers."

Brand Manager, Mini Sood Banerjee said, "Our first Store in Chennai, Phoenix Market C city has an array of products ranging from skincare, makeup, haircare etc. We have tried and studied the market and hence conceptualized the product list so that it suits each and every customer in the southern part of India. Since the needs and demand of north India vary that from south India, we would like Indian consumers to get maximum benefits from our products."

With the launch of Innisfree’s first store in Chennai, the brand is once again geared up to provide a highly enhanced all-natural revitalizing transformative experience to the Indian consumers.

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