Hotline: 1800 102 2007
X
Search Business Opportunities
Nov, 03 2017

ITC To Expand Its Skin care Products through charmis brand

ITC has just re-launched Charmis winter cream and the brand will operate in the mass segment

ITC, Country’s most valuable consumer goods company is extending the newly acquired Charmis brand to a range of skincare products that would compete with Hindustan Unilever’s Pond’s and Nivea, and help scale up ITC’s presence in the high-margin personal-care business.

Sameer Satpathy, ITC’s personal-care products business chief executive said “There are very few brands that have face equity, and women are particularly sensitive to what they apply on their face. Charmis has face equity since it has a lot of nascent goodwill. We will make the brand contemporary and eventually extend it into several categories positioned in the mass segment. The rejuvenation will take place next year. ITC’s acquisition of Charmis in June has been low-key and was not announced. The conglomerate has acquired the rights for South Asia, and some African and Middle Eastern markets”.

Acquired from Colgate-Palmolive, the Charmis cream brand is among the low-profile buyout opportunities the Kolkata giant is betting on to expand its non-cigarette profitability. Categories where ITC plans to extend Charmis could include specialised face washes and applications such as tan removal, day cream, anti-ageing and moisturising lotions.

ITC has just re-launched Charmis winter cream, and the brand will operate in the mass segment the Vivel range will enjoy premium positioning.

An industry executive said the company got the brand ‘dirt-cheap’ as Colgate-Palmolive wanted to remove unfocused brands from its portfolio.

Comment
image
Related opportunities
  • Tea and Coffee Chain
    About Us: Belief: “as is sound, so as echo” Mission: “best tea every t..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
  • Online Food Ordering Services
    About Us: We are the FOOD DELIVERY OUTLET (cloud kitchen) with..
    Locations looking for expansion Gujarat
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Gyms and Fitness Centres
    About Us: Trugym is an innovative gym operator from the UK...
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Bags & luggage
    About Us: Legendary Sports Retail Brand of India NIVIA is a true..
    Locations looking for expansion Punjab
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Panchkula Punjab
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities