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Dec, 26 2016

​How demonetization is actually benefiting the online health pharmacies

Demonetization has in fact opened an electronic gateway to conduct cashless transactions, thereby, maintaining transparency and accountability in the trade dealings.

Just Relief is a 'one stop' destination for all pharmaceuticals, healthcare and wellness products and services, and the platform has over 5000 doctors listed on it. The services also include health maintenance, hospital discovery, at home labs, diagnostics and vaccinations. This allows consumers to order all medical products and services digitally, at home.

Over the last few years, technological advancement in the healthcare sector has also gained impetus due to policy reforms and significant economic measures, such as demonetization. Although demonetization has impacted everyone at large, it has had a negligible effect on the e-pharmacy domain. The online market rather experienced a huge jump in sales, as the market moved towards cashless transactions. Demonetization has in fact opened an electronic gateway to conduct cashless transactions, thereby, maintaining transparency and accountability in the trade dealings.

Amit Goel, Founder and CEO, Just Relief said, "Post demonetization, the online pharma space has had a positive impact considering that they offer not only one stop services at-home but also because the consumer has access to cashless payments. Tech healthcare companies like Just Relief are now giving the convenience of both time and money transactions. Given the fact that consumers can also avail heavy discounts on our portal and mobile apps, it has increased traffic to e-pharmacy businesses." Amit Goel, further added, "Although the mood in the e-pharmacy sector is positive, India still lacks a robust public healthcare system that could provide high quality yet affordable healthcare facilities. However, with technological advancements such as adoption of ICT and digital tools, the healthcare sector will sail easily during the demonetization revolution."

All in all the sector is all set to grow and the healthcare companies specially online healthcare providers, have a huge opportunity to broaden their horizon and scale-up their growth. This will in turn allow for an increased contribution to the national GDP and financial inclusion in the long run. Time is ripe for the healthcare industry to now invest in processing and adopting technological solutions for further growth.

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