Hotline: 1800 102 2007
Hotline: 1800 102 2007
Mar, 04 2017

Homegrown ayurvedic companies undergo herbal makeover

HUL and Colgate Palmolive have started to bolster portfolios with herbal or Ayurvedic products (Ayush by HUL, Colgate Vedshakti), thanks to Patanjali that disrupted the domestic FMCG market.

Homegrown ayurvedic companies undergo herbal makeover

Ayurveda is experiencing a chic makeover. While Baba Ramdev made Indians rediscover their love for the 4,500-year-old system of medicine, homegrown companies such as Dabur and Hamdard are going a step further by tweaking herbal remedies for young consumers.

From kadha (Ayurvedic cough and cold remedy) in teastick and sachet formats and Dabur Red gel toothpastes to ready-to-drink Rooh Afza and mix fruit infused cough syrups, the natural-medicine market in India looks set for a contemporary makeover.

K K Chutani, ED of consumer care business at Dabur India, said, "We can’t ignore that India is a young country. Traditional companies need to appear modern to connect with the youth. We kicked off the exercise by launching new flavours of one of our oldest bestsellers — chyawanprash in mango and chocolate flavours. Honey is undergoing a makeover too, as are other product categories."

Hamdard, a 110-year-old organisation dealing in Unani (Perso-Arabic traditional medicine) products, has made quite a few changes in its frontend, as well. It has launched a range of wellness centres targeted at affluent consumers. Its century-old beverage Rooh Afza, which was available only in family-sized glass bottles, is now being sold in small readyto-drink Tetrapaks for youngsters to consume on the go. It is also aiming to extend its Safi brand into cosmetics. Safi is currently marketed as a natural blood purifier.

Mansoor Ali, Chief Sales and Marketing Officer, said, "The only way for traditional companies to grow is through newer formats. The packaging has to be aspirational. The youth prefers convenience-based products that boast a health proposition."

To make it convenient for young consumers to snap up Ayurvedic formulations that are otherwise perceived as difficult to prepare, Dabur will be selling kadha in tea-stick and sachet forms under its Honitus brand. he company is launching Honey-Ginger, a mixture of honey and ginger, as also the cough syrup Honitus in a mixed fruit variant. Amla (Indian gooseberry), an integral element of traditional medicine, will also find its way into the packaged juice format under the Réal brand, said Chutani.

HUL and Colgate Palmolive have started to bolster portfolios with herbal or Ayurvedic products (Ayush by HUL, Colgate Vedshakti), thanks to Patanjali that disrupted the domestic FMCG market.

Chutani, said, "We can’t ignore that India is a young country. Traditional companies need to appear modern to connect with the youth."

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Courier & Delivery
    About Us: VEDIC HERBAL GROUP was established in 2015 with a thought..
    Locations looking for expansion Madhya pradesh
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10000 - 50000
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
  • Diet Supplimentary
    About Us: A Well Established & Trusted Health Supplement Brand Since..
    Locations looking for expansion Gujarat
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • JUICE is one of India’s trendiest salon chains with 32..
    Locations looking for expansion Maharashtra
    Establishment year 2000
    Franchising Launch Date 2003
    Investment size Rs. 30lac - 50lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Fine Dine Restaurants
    About Us: Bikkgane Biryani has made it our goal to serve..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities