GAIA had earlier formulated two specialised health food lines- GAIA LITE and GAIA SPORT.
GAIA, one of the fastest growing health and wellness brands in India uncovers new packaging of its health foods line.
Dolly Kumar, Founder and Director, GAIA believes that the new packaging will help GAIA build a unique brand personality in the market and also shares about the brand’s new product launches.
As part of its growth strategy, GAIA had earlier formulated two specialised health food lines- GAIA LITE and GAIA SPORT.
In addition to the specialised health food lines, GAIA's current portfolio ranges from nutritional supplements such as Spirulina, Neem, Aloe Vera, Glucosamine, Flax Oil and Amla to health foods such as Crunchy Mueslis (Fruit & Nut, Real fruit, Nutty Delight, Strawberry, Diet, Soya and Amaranth), Oats, Green Teas (flavours include Plain Green Tea, Lemon, Tulsi, Ginger, Cardamom, Lemon and Honey, Mint, Jasmine), Camomile Infusion, Cookies (Multigrain, Oatmeal and Digestive), Leaf Green Tea (flavours include Plain Green Tea, Lemon and Tulsi), Multifloral Honey and Olive oils.
Dolly said, "Health is the most important aspect of one's life and in today's time, it has to be delivered palatably and conveniently. Hence, the decision of developing new, elegant yet simple looking packaging relating to health was needed to take GAIA ‘to the next level’."
She further added, "The re-vamped packaging of our products is not only visually appealing when laid out on the store front, but it also gives the products an international and premium look compared to the competitors in the market."