Hotline: 1800 102 2007
X
Search Business Opportunities
Dec, 20 2017

Emami To Buy 30% Stake In The Man Company

Emani will acquire the stake in two stages it has already bought 20.45% and will purchase the remaining by the end of December 2018

Fast-moving consumer goods maker Emami Ltd said it has agreed to buy a 30% stake in Helios Lifestyle Pvt. Ltd, which owns the male grooming brand The Man Company.

The deal marks Emami’s foray into the fast-growing online male grooming segment, the company said in a stock-exchange filing.

Emani will acquire the stake in two stages; it has already bought 20.45% and will purchase the remaining by the end of December 2018. It didn’t disclose the deal value citing confidentiality reasons.

The Man Company offers a head-to-toe range of men’s premium grooming products in bath and body, beard management, shaving and perfume category. The company sells its products online through its own website and other e-commerce platforms such as Amazon, Flipkart and Nykaa.

Harsha V Agarwal, director, Emami said “This investment is in line with the company’s strategy of leveraging online opportunities brought about by rapid digitization, which is the future, and will also help us to be present in the premium end of growing male grooming segment”.

The company, which was set up in 2013, was initially engaged in the trading business. It reported revenue of Rs 5.6 crore in the fiscal year ended 31 March 2017, compared with Rs 1.1 crore in the previous financial year.

Helios Lifestyle’s Dhingra said that the male grooming segment is hugely untapped and is being disrupted by startups globally using digital media for marketing and distribution.

 

 

Comment
image
Related opportunities
  • Quick Service Restaurants
    About Us: Legends of Punjab serves exclusive North Indian food in..
    Locations looking for expansion Gujarat
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Quick Service Restaurants
    About Us: • Chawlas2 is one of the biggest North Indian..
    Locations looking for expansion Punjab
    Establishment year 1960
    Franchising Launch Date 1991
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ludhiana Punjab
  • Quick Service Restaurants
    About Us : The idea behind setting up London Bubble Company..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Payment Solution services
    This is a business of future India ( THE DIGITAL..
    Locations looking for expansion Rajasthan
    Establishment year 2012
    Franchising Launch Date 2016
    Investment size Rs. 10000 - 50 K
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Jaipur Rajasthan
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities