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Sep, 26 2017

Dabur Plans Subscription Based Model For Ayurvedic Medicines

In a subscription-based model, consumers receives products from a company at a regular interval.

A senior company official said today that Home-grown FMCG major Dabur is testing a subscription-based model for its ayurvedic medicines in the country.

Dabur India Executive Director (Consumer Care Business) Krishan Kumar Chutani told "Subscription-based model is the future for healthcare. It is in pilot stage right now. It is a good experiment which we are doing. Chutani also hinted that the company will open clinics with Ayurveda doctors to advise patients. He, however, refused to share details.

When asked if the company plans to set up its own clinics: "You are asking me is future, I will not be able to reveal but somewhere in that direction. Telemedicine and eventually getting into the entire ecosystem of ayurvedic doctors is what we want to own".

The company recently started a new service called Ask Dabur where a panel of doctors answer consumers' questions.

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