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Nov, 25 2016

Dabur India and Max Hospital join hands for a cause

Dabur Chyawanprash, along with Max Healthcare and GOONJ NGO, endeavored to institute the need for building immunity amongst school children and safeguard the health of the future generation.

Dabur Chyawanprash has released the list of India's Most Healthy and Immune Schools, which was prepared following a six-month long joint health and hygiene check-up drive with Max Hospital. Delhi Public School, Ghaziabad, was ranked as the Most Healthy and Immune School of Uttar Pradesh.

Through this initiative, Dabur Chyawanprash, along with Max Healthcare and GOONJ NGO, endeavored to institute the need for building immunity amongst school children and safeguard the health of the future generations.

Rajeev John, Marketing Head – Health Supplements, Dabur India Ltd said, "Dabur Chyawanprash, being one of the leading healthcare brands in the country, has taken up the responsibility to drive awareness on the need for building immunity, especially amongst children, the future of the country through the Immune India campaign."

Dabur Chyawanprash reached out to 3,627 schools across 30 cities (Delhi, UP, Bihar, Jharkhand, Uttrakhand, Maharashtra, Rajasthan, Madhya Pradesh and Haryana) and conducted over 1,700 immunity sessions to educate students about the need to build a stronger immune system to fight against changing season, common bacteria and viruses.

As part of this initiative, GOONJ conducted "Spread the Warmth" Initiative, a warm cloth collection drive that encouraging students to contribute warm clothes and help the underprivileged. The drive received an unprecedented response from the 20 mini cities and state capitals across 7 states, under which 10,000 Kg or 50,000 clothes were collected.

John further added, "At Dabur, we recognise the fact that schools play an important role in shaping a child's future since they are the primary caregivers during the formative years, and so the Immune India School Challenge is focused on schools. For the last few years, through the Immune India School Challenge, we have been reaching out to schools across the country to educate students and teachers on the need for immunity. Dabur Chyawanprash Immune India School Challenge is one of our key initiatives to spread awareness on the importance of Immunity."

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