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Apr, 30 2018

Colgate-Palmolive aim Extra market share in India

The company still controls a large portion of the oral-care market with its eponymous toothpaste and different items.

Colgate-Palmolive intends to expand the overall share in the Indian market, indicating increased pressure in a country where the company still controls a large portion of the oral-care market with its eponymous toothpaste and different items.

“In India, we are growing, but we need to improve our share performance and we are expanding our naturals Vedshakti platform by broadening the geographic reach and introducing a wider range of price points,” Ian Cook, the global chief executive officer of the US multinational, said in an investor call.

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