The company plans to open new outlets in Delhi and Chennai after Kolkata as part of its expansion plan.
In the efforts of taking advantage of the largely unorganised beauty and cosmetic market in Kolkata and the eastern region, Beauty Palace a Bhamla group venture, opened its first outlet in Kolkata out of Mumbai. The new set up will be targeted to meet both the needs of B2B and B2C segments under one roof.
Rayed Merchant, Director Marketing, Bhamla Group said, “Upon our survey we realised Kolkata has a big market for cosmetic and beauty products, but it is largely unorganised. We realised, if we offer a complete solution under one roof, it will be a win-win situation for the buyers and for us as a seller.”
Opening of Kolkata store is part of the company strategy to launch 30 offline stores across India by 2025.
The Merchant said, “After Kolkata, we want to spread our wings to cities like Siliguri, Guwahati and Bhubaneshwar in east India. The buyers from the eastern region would no longer need to travel to Mumbai or Delhi, as they can get 1,00,000 products from across the country and the globe at Beauty Palace.”
Beauty Palace already has three existing outlets in Mumbai at three locations: Crawford Market, Andheri and Oshiwada. The company plans to open new outlets in Delhi and Chennai after Kolkata as part of its expansion plan.
Shahnawaz Nayyer, the franchisee of the brand in Kolkata said, “Beauty Palace is the only concept beauty needs for consumers and salon & spa owners with an area of 2400 sq. ft for cosmetic retail and 1200 sq ft area for salon furniture located in the heart of the city.”
Nayyer said, “We are known for two things variety and discount, which is how we are going to attract customers, adding that unlike regular shops, customers can expect discounts as high as 50% at the store.”
He said the Kolkata store, which is opened at an investment of Rs 1.6 crore, is expected to fetch an ROI OF 30%.
Bhamla Group has eight in-house cosmetic brands and operates in Middle East, Africa, Nepal, Bangladesh and Sri Lanka.