Hotline: 1800 102 2007
X
Search Business Opportunities
Mar, 06 2018

Beauty Palace Enters Eastern market with Its maiden store in Kolkata

The company plans to open new outlets in Delhi and Chennai after Kolkata as part of its expansion plan.

In the efforts of taking advantage of the largely unorganised beauty and cosmetic market in Kolkata and the eastern region, Beauty Palace a Bhamla group venture, opened its first outlet in Kolkata out of Mumbai. The new set up will be targeted to meet both the needs of B2B and B2C segments under one roof.

Rayed Merchant, Director Marketing, Bhamla Group said, “Upon our survey we realised Kolkata has a big market for cosmetic and beauty products, but it is largely unorganised. We realised, if we offer a complete solution under one roof, it will be a win-win situation for the buyers and for us as a seller.”

Opening of Kolkata store is part of the company strategy to launch 30 offline stores across India by 2025.

The Merchant said, “After Kolkata, we want to spread our wings to cities like Siliguri, Guwahati and Bhubaneshwar in east India. The buyers from the eastern region would no longer need to travel to Mumbai or Delhi, as they can get 1,00,000 products from across the country and the globe at Beauty Palace.”

Beauty Palace already has three existing outlets in Mumbai at three locations: Crawford Market, Andheri and Oshiwada. The company plans to open new outlets in Delhi and Chennai after Kolkata as part of its expansion plan.

Shahnawaz Nayyer, the franchisee of the brand in Kolkata said, “Beauty Palace is the only concept beauty needs for consumers and salon & spa owners with an area of 2400 sq. ft for cosmetic retail and 1200 sq ft area for salon furniture located in the heart of the city.”

Nayyer said, “We are known for two things variety and discount, which is how we are going to attract customers, adding that unlike regular shops, customers can expect discounts as high as 50% at the store.”

He said the Kolkata store, which is opened at an investment of Rs 1.6 crore, is expected to fetch an ROI OF 30%.

Bhamla Group has eight in-house cosmetic brands and operates in Middle East, Africa, Nepal, Bangladesh and Sri Lanka.

Comment
image
Related opportunities
  • Fashion Accessories
    About Us: Franchise Partners Invited for KOREA’S DESIGNER LIFESTYLE BRAND  Beccos, a..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    Kathi Junction – brings the golden opportunity to start your..
    Locations looking for expansion New Delhi
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater NEW DELHI New Delhi
  • Laundry & Dry Cleaning
    About U Clean: At UClean, we are building India's first organized..
    Locations looking for expansion New Delhi
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater South Delhi New Delhi
  • Car wash / Ceramic Coating / Detailing
    About us: Manmachine group is a 32 yrs old company, pioneer..
    Locations looking for expansion Uttar Pardesh
    Establishment year 1987
    Franchising Launch Date 2016
    Investment size Rs. 30lac - 50lac
    Space required 1500 - 2000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Noida City Uttar Pardesh
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities