Hotline: 1800 102 2007
Hotline: 1800 102 2007
Apr, 06 2018

Amway strengthens nutrition portfolio with Nutrilite Herbal Range Launch

 The new range is targeted to yield a revenue of Rs1 25 crores by 2020 to the company.

Amway strengthens nutrition portfolio with Nutrilite Herbal Range Launch

One of the largest direct selling FMCG firms of the country Amway India has announced the launch of its new nutrition and wellness products called Nutrilite Traditional Herbs range. The range will be manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.

The launch is in line with Prime Minister Narendra Modi’s ‘Make in India’ vision to make the country recognizable to the outside world.

 The new range is targeted to yield a revenue of Rs1 25 crores by 2020 to the company.

Announcing the launch, Anshu Budhraja, CEO, Amway India said, “For years, our nutrition products have been the trusted name when it came to nutrition and dietary supplements. Retaining the legacy of the brand Nutrilite and firming up our commitment to the Indian market, we announce the launch of Nutrilite Traditional Herbs range. The range is specifically developed using Indian traditional herbs keeping in mind the nutritional requirement of our Indian consumers.”

GS Cheema, Senior Vice President North & South, Amway India, said, “The Vitamins and Dietary Supplements (VDS market size is Rs 8400 crore and is poised to grow at 10% in the next 5 years. Out of the total VDS market, the herbal/traditional Vitamins and Dietary Supplements market is estimated at Rs 2400 crore which is 28% of the category. Nutrilite from Amway has maintained the leadership position for past 5 years with 12% market share in 2017. We are confident that the new range will help accelerate Nutrilite’s growth further in India.”

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Organic Products
    Started as a small unit in 2014, We have evolved..
    Locations looking for expansion Gujarat
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Vadodara Gujarat
  • Juices / Smoothies / Dairy Parlors
    About Us: We are setting up a low-cost Beverage shop and..
    Locations looking for expansion TAMIL NADU
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater CHENNAI TAMIL NADU
  • Juices / Smoothies / Dairy Parlors
    Fitness Juice Bar provides the better healthy food options like pure..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Uttar Pardesh
  • Pest Control
    Seva Facility Services Private Limited, a pest control company established..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities