Hotline: 1800 102 2007
Hotline: 1800 102 2007
Apr, 06 2018

Amway strengthens nutrition portfolio with Nutrilite Herbal Range Launch

 The new range is targeted to yield a revenue of Rs1 25 crores by 2020 to the company.

Amway strengthens nutrition portfolio with Nutrilite Herbal Range Launch

One of the largest direct selling FMCG firms of the country Amway India has announced the launch of its new nutrition and wellness products called Nutrilite Traditional Herbs range. The range will be manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.

The launch is in line with Prime Minister Narendra Modi’s ‘Make in India’ vision to make the country recognizable to the outside world.

 The new range is targeted to yield a revenue of Rs1 25 crores by 2020 to the company.

Announcing the launch, Anshu Budhraja, CEO, Amway India said, “For years, our nutrition products have been the trusted name when it came to nutrition and dietary supplements. Retaining the legacy of the brand Nutrilite and firming up our commitment to the Indian market, we announce the launch of Nutrilite Traditional Herbs range. The range is specifically developed using Indian traditional herbs keeping in mind the nutritional requirement of our Indian consumers.”

GS Cheema, Senior Vice President North & South, Amway India, said, “The Vitamins and Dietary Supplements (VDS market size is Rs 8400 crore and is poised to grow at 10% in the next 5 years. Out of the total VDS market, the herbal/traditional Vitamins and Dietary Supplements market is estimated at Rs 2400 crore which is 28% of the category. Nutrilite from Amway has maintained the leadership position for past 5 years with 12% market share in 2017. We are confident that the new range will help accelerate Nutrilite’s growth further in India.”

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Quick Service Restaurants
    About Us: NCR’s Trendy Fixation For Western Comfort Food!! Crepe-Fe is the..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Womens Wear
    About Us: LoveGen, launched in India’s celebrity city Mumbai, is a..
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Goregaon east Maharashtra
  • Fine Dine Restaurants
    About Us: Being a part of the catering industry for over..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Beauty Salons
    About Us: In this 21st century, people are way too busy..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities