Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 06 2018

Amway strengthens nutrition portfolio with Nutrilite Herbal Range Launch

 The new range is targeted to yield a revenue of Rs1 25 crores by 2020 to the company.

One of the largest direct selling FMCG firms of the country Amway India has announced the launch of its new nutrition and wellness products called Nutrilite Traditional Herbs range. The range will be manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.

The launch is in line with Prime Minister Narendra Modi’s ‘Make in India’ vision to make the country recognizable to the outside world.

 The new range is targeted to yield a revenue of Rs1 25 crores by 2020 to the company.

Announcing the launch, Anshu Budhraja, CEO, Amway India said, “For years, our nutrition products have been the trusted name when it came to nutrition and dietary supplements. Retaining the legacy of the brand Nutrilite and firming up our commitment to the Indian market, we announce the launch of Nutrilite Traditional Herbs range. The range is specifically developed using Indian traditional herbs keeping in mind the nutritional requirement of our Indian consumers.”

GS Cheema, Senior Vice President North & South, Amway India, said, “The Vitamins and Dietary Supplements (VDS market size is Rs 8400 crore and is poised to grow at 10% in the next 5 years. Out of the total VDS market, the herbal/traditional Vitamins and Dietary Supplements market is estimated at Rs 2400 crore which is 28% of the category. Nutrilite from Amway has maintained the leadership position for past 5 years with 12% market share in 2017. We are confident that the new range will help accelerate Nutrilite’s growth further in India.”

Comment
Related opportunities
  • Mobile & Communication/Internet Connections
    About Us: In 2009 Gerardo Taglianetti, founded Phonup amongst first companies  in..
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: Euro India Fresh Foods Ltd is a ISO 22000:2005..
    Locations looking for expansion Gujarat
    Establishment year 2009
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50 K
    Space required 400
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Ahmedabad Gujarat
  • Express Food Joints / Drive Through
    About Us: Situated along the NH 58 near Khatauli, Uttar Pradesh,..
    Locations looking for expansion Delhi
    Establishment year 1950
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 8000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About: Drifters Café started out of love for travelling. Strive to..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities