Hotline: 1800 102 2007
X
Search Business Opportunities
Mar, 17 2018

Amway India targets Rs.125 Cr Revenues by 2020 With New Range

The Nutrilite Traditional Herbs range comprises 4 products Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki and Haritaki.

Direct selling FMCG company Amway India is aiming to generate Rs.125 crore revenue from the recently launched 'Nutrilite Traditional Herbs Range', which has substantially expanded its nutrition and wellness product portfolio.

Chandra Chakraborty, Regional Manager, Eastern Region, Amway India said, "Our nutrition and wellness product portfolio has been enlarged with the launch of 'Nutrilite Traditional Herbs Range', backed by the best of nature and the best of science. The new range is targeted to yield revenue of Rs.125 crore by 2020.”

Chakraborty said the Vitamins and Dietary Supplements (VDS) market size is Rs.8,400 crore and is poised to grow at 10% in the next 5 years. Out of the total VDS market, the herbal/traditional Vitamins and Dietary Supplements market is estimated at Rs.2,400 crore which is 28% of the category.

He said, Nutrilite from Amway has maintained the leadership position for past 5 years with 12% market share in 2017.

The Nutrilite Traditional Herbs range comprises 4 products Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki and Haritaki.

Ajay Khanna, Category Head - Nutrition and Wellness, Amway India, said the new wellness product range from Nutrilite is based on Indian traditional wisdom that addresses the day-to-day physiological challenges.

Khanna said, Nutrilite contributes over 50% to the total turnover.

Comment
Related opportunities
  • Other Vocational Training
    Ever since its inception way back in 1998, IWP has..
    Locations looking for expansion Delhi
    Establishment year 1998
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Planning for a low cost business to start? SQAC franchise..
    Locations looking for expansion Goa
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North Goa Goa
  • Multi Cuisine Restaurant
    About Us: Shaking up the traditional food & drink space with..
    Locations looking for expansion Gujarat
    Establishment year 2004
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Ice creams & Yogurt Parlors
    About Us: The Pabrai Family has over 30 years of experience..
    Locations looking for expansion West Bengal
    Establishment year 2008
    Franchising Launch Date 2009
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities