Hotline: 1800 102 2007
X
Search Business Opportunities
Mar, 17 2018

Amway India targets Rs.125 Cr Revenues by 2020 With New Range

The Nutrilite Traditional Herbs range comprises 4 products Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki and Haritaki.

Direct selling FMCG company Amway India is aiming to generate Rs.125 crore revenue from the recently launched 'Nutrilite Traditional Herbs Range', which has substantially expanded its nutrition and wellness product portfolio.

Chandra Chakraborty, Regional Manager, Eastern Region, Amway India said, "Our nutrition and wellness product portfolio has been enlarged with the launch of 'Nutrilite Traditional Herbs Range', backed by the best of nature and the best of science. The new range is targeted to yield revenue of Rs.125 crore by 2020.”

Chakraborty said the Vitamins and Dietary Supplements (VDS) market size is Rs.8,400 crore and is poised to grow at 10% in the next 5 years. Out of the total VDS market, the herbal/traditional Vitamins and Dietary Supplements market is estimated at Rs.2,400 crore which is 28% of the category.

He said, Nutrilite from Amway has maintained the leadership position for past 5 years with 12% market share in 2017.

The Nutrilite Traditional Herbs range comprises 4 products Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki and Haritaki.

Ajay Khanna, Category Head - Nutrition and Wellness, Amway India, said the new wellness product range from Nutrilite is based on Indian traditional wisdom that addresses the day-to-day physiological challenges.

Khanna said, Nutrilite contributes over 50% to the total turnover.

Comment
image
Related opportunities
  • Online Food Ordering Services
    About Zomato : Founded by Deepinder Goyal in 2008, Zomato is..
    Locations looking for expansion Delhi
    Establishment year 2004
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 1800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Sweetshop
    About Us: Chhappan Bhog is a reputed name in premium quality..
    Locations looking for expansion West bengal
    Establishment year 1981
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West bengal
  • Others Food Service
    About Us: Dhaba Cafe is a complete food hub with two..
    Locations looking for expansion Madhya pradesh
    Establishment year 2008
    Franchising Launch Date 2012
    Investment size Rs. 5lac - 10lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Indore Madhya pradesh
  • Quick Service Restaurants
    About Us: 95 Pasta &Pizza, striving to create a brand with..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities