Hotline: 1800 102 2007
Hotline: 1800 102 2007
Mar, 21 2018

Amazon ties up with Kama Ayurveda To drive growth

Amazon’s luxury brand portfolio includes Indian brands such as Forest Essentials and Kama Ayurveda as also brands such as Elizabeth Arden, Calvin Klein, Paco Rabanne, Moschino, etc.

Amazon ties up with Kama Ayurveda To drive growth

Amazon India has tied up with luxury Ayurveda brand Kama Ayurveda to launch its latest skin care range exclusively on the platform ahead of Kama’s brand outlets offline. This is in line with Amazon’s strategy to double down on luxury beauty as a category to retain customers.

Meghna Apparao, Category Leader - Beauty, Amazon India said, “Luxury is an emerging but very fast growing segment. That segment is growing strongly at the rate of 3x in 2017. We have introduced new brands as well and now have 30 brands in luxury beauty.”

Amazon’s luxury brand portfolio includes Indian brands such as Forest Essentials and Kama Ayurveda as also brands such as Elizabeth Arden, Calvin Klein, Paco Rabanne, Moschino, etc.

In a bid to differentiate itself from niche players such as Nykaa and Purplle, Amazon is looking to build its luxury beauty offering through a host of exclusivity led partnerships with brands beyond just pricing strategies. With over 30 brands, the luxury segment offers 2,000 products on the platform across make-up, skin care, hair care, body and perfumes.

Amazon India currently retails 2 million beauty products across 19,000 brands with beauty forming amongst the top verticals for the platform in terms of units of transactions. The firm is also set to launch its own private labels under the beauty category, ET had reported in February.

Apparao said, “The growth in the beauty category has more than doubled in 2017. We introduced a slew of brands in the fourth quarter of 2017 so I expect that growth to reflect this year. Beauty is a strategic category that we are focussing on as we go forward.”

To drive the growth in the beauty segment which offers margins of 60-70% for online players, Amazon, will focus on its luxury segment to drive growth by offering a wider selection of brands and strengthening discoverability through content and other interventions.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Pizzeria
    About Us: DELHI NCR’S WELL-ESTABLISHED PIZZA RESTAURANT Launched Noida, Onn's Pizza is..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • About Us: Podar Jumbo Kids is the top-most Early Childhood Center..
    Locations looking for expansion Maharastra
    Establishment year 2004
    Franchising Launch Date 2004
    Investment size Rs. 5lac - 10lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater MUMBAI Maharastra
  • Mobile & Communication/Internet Connections
    About Us: In 2009 Gerardo Taglianetti, founded Phonup amongst first companies  in..
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Food Service
    About Us: VPS Foods Private Limited are leading manufacturers of high-quality..
    Locations looking for expansion Delhi
    Establishment year 1980
    Franchising Launch Date 2019
    Investment size
    Space required 10
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities