Hotline: 1800 102 2007
Hotline: 1800 102 2007
Apr, 18 2017

​ALCIS plans to open its own EBOs from July

The brand with a TG ranging from 15-35 years has no plans to compete the brands targeting the premium set of customers.

​ALCIS plans to open its own EBOs from July

ALCIS is an authentic Indian sportswear brand is planning to open its own EBOs from July.

Internationally, the brand which has presence in Dubai, and is looking forward to test waters in other foreign countries like Canada. The brand with a TG ranging from 15-35 years has no plans to compete the brands targeting the premium set of customers.

In an interview, Roshan Baid, MD, ALCIS, said, "At present we are in shop-in-shops, online and MBOs and from July onwards, we are planning to open our own EBOs. First, we will open our flagship store and then we will go the franchise way. We are planning to open it at either Select Citywalk or DLF Mall of India."

Baid said, "The brand essentially is a high-street brand but also does not want to miss the opportunity on the malls. As compared to other sports brands, ALCIS is catering to a vast audience, so the brand plans to penetrate everywhere across India."

He further added, "ALCIS means Greek god of physical strength. So our products are all about performance as our products helps consumers to enhance their performance. There is a huge shift in the Indian habits where people are looking at fitness as a very different way as they used to look before. So we thought that there are brands in India who are targeting premium set of customers, however, India still needs some homegrown brands coming in with the colours, fabrics and price-points Indian want to be in. With this brand, we are providing absolute fitness wear with fashion for men, women and kids."

Rahul Singh, Director, ALCIS, said, "There has been a rise in awareness among people and they are opting for a healthy lifestyle and helps them further, we launched the performance wear brand in India."

The brand, which has products ranging from Rs 799 to Rs 1,299, has received funding from venture capitalist RB Investments and plans to use these funds for expansion and marketing.

The brand is targeting to hit the target of Rs 35 crore this fiscal.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Handicraft Making & Selling
    About Us: RCP Craft zone is modern handicraft brand that brings..
    Locations looking for expansion Delhi
    Establishment year 2007
    Franchising Launch Date 2007
    Investment size Rs. 10lac - 20lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Women's Clothing
    About Us: Fashor is a fast growing affordable fashion brand for..
    Locations looking for expansion Tamil nadu
    Establishment year 2010
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 700
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • About Us: Siyaram’s Silk Mills Limited are committed to the promise..
    Locations looking for expansion Maharashtra
    Establishment year 1978
    Franchising Launch Date 2006
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai City Maharashtra
  • About Us: Podar Jumbo Kids is the top-most Early Childhood Center..
    Locations looking for expansion Maharastra
    Establishment year 2004
    Franchising Launch Date 2004
    Investment size Rs. 5lac - 10lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater MUMBAI Maharastra
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities