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Franchise India Bureau Dec 05 2018 - 1 min readPVR is looking to foray into small towns and cities through a sub-brand. In this regard, the multiplex major has been experimenting with a low-cost format, 'PVR Talkies', over the past 3 years. The majority of PVR's revenue comes from tier 1 cities, with tier 2 cities contributing the balance. This move will help the ...