SPARX
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Franchise India Bureau Jan 10 2019 - 1 min readITC Ltd has joined hands with the Bamboo Research and Training Centre (BRTC) in Maharashtra for the supply of agarbattis (incense sticks) marketed under its Mangaldeep brand. Under the agreement, BRTC will exclusively produce and package incense sticks as per ITC's specifications. While ITC will facilitate and assist BRTC in achieving best in class manufacturing. ...
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Ekta Sharma Nov 13 2017 - 3 min readChanging lifestyles have created the need for premiumisation for brands. Across sectors, be it food, retail, education or beverages, brands have carved a niche for themselves and begun premiumisation. The trend that started in 2016 is now on full swing. We tell you how international markets have also influenced the trend of premiumisation and how ...
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Ekta Sharma Nov 10 2017 - 3 min readFor over 40 years, Relaxo has been the choice of millions of Indians. Earlier it was for durability and comfort, but now it also has attitude and style statement. After a long time now, the brand decided to embrace the franchise route and recently opened a 700 sq ft franchise store at Frazer road in ...