Zomato, Paytm join hands to expand online food ordering in India

Online ordering and food delivery business currently contributes about 65 per cent to the overall revenue of Zomato. To further expand these numbers, Zomato announces a partnership with Paytm enabling its food ordering and delivery services on Paytm’s mobile app.

Customers can now browse restaurants listed on the online delivery platform on the Paytm app as well and order food instantly. Currently live for all Paytm Android app users in Delhi-NCR, this service  will soon be made available across India and on the iOS app as well.

Zomato currently lists over 80 thousand restaurants across 120+ cities and delivers orders at a monthly order run rate of 28 million. With this integration, Zomato will be able to extend the convenience and accessibility of online food ordering to the pan-India Paytm user base as well.

Speaking on the development, Mohit Gupta, CEO, Food Delivery, Zomato said, “Paytm is the most popular digital payments platform, with extensive reach across the length and breadth of the country. We are excited to be partnering with them to integrate our online food delivery service with their mobile app. This will allow us to reach a much larger user base and add to the overall experience of ordering from Zomato.”

Paytm has a strong user-base in tier 2 & tier 3 cities, where users frequently use its services for a wide array of everyday payments and Food & Beverage is among one of the largest payment categories for Paytm both in terms of volume and number of transactions.

“Our association with Zomato is a valuable addition to our platform in bringing the convenience of ordering food online on our app. A vast majority of our customers are from the tier 2 & tier 3 cities, with this new addition we are confident of driving the growth of online food ordering further across the country,” added, Renu Satti, Senior Vice President, Paytm.