Rajan has spent the first six years of his career at Hindustan Unilever, where he helped set up Shakti, a business initiative that doubled Unilever's direct reach in rural India.
Online food delivery company Zomato has appointed for Egon Zehnder executive Rohithari Rajan as the global head of the ad-sales business. Prior to Egon Zehnder, Rajan was a Principal at Bain & Company.
"I worked with Rohit while I was at Bain, and learned a lot from him in my time there. Rohit has played an instrumental role in driving growth at all of the previous organizations he's been at, and we’re thrilled to leverage his knowledge and experience to strengthen our Ad sales business globally.” said, Deepinder Goyal, founder, and CEO of Zomato.
According to the company, Rajan has spent the first six years of his career at Hindustan Unilever, where he helped set up Shakti, a business initiative that doubled Unilever's direct reach in rural India. As a rural business specialist, he also worked with the United Nations Development Program in New York, developing a toolkit for pro-poor business models to deliver development goods in low-income regions, and helping the UNDP formulate its strategy for private sector engagement.
"Zomato is arguably one of the most resilient and innovative companies in its space. I’m delighted to be a part of Zomato and look forward to working with this team towards our mission of delivering better food to more people across the world,” said Rajan.
An MBA from the Indian Institute of Management Ahmedabad, and Economics graduate from Delhi University, Rajan has also authored a short novel based on rural India named- IIM-Ganjdundwara.