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Dec, 24 2018

Yellow Tie Hospitality to launch Taiwan's beverage brand Chachago in India

The company is planning to open 100 Chachago outlets by 2021.

Yellow Tie Hospitality, restaurant franchise management company, will launch the Taiwan-based beverage brand Chachago in India in January. The company is planning to open 100 Chachago outlets by 2021.

Apart from India, Yellow Tie Hospitality has also got the master franchise rights to develop Chachago in markets like Nepal, Sri Lanka, Bangladesh and West Asia.

Karan Tanna, Founder & CEO of Yellow Tie Hospitality said, "Our focus is on developing a strong portfolio of brands in the restaurant space that can be scaled up through efficient franchising management. We felt there was lack of a beverage-focused restaurant brand in our portfolio. Hence, we decided to acquire the franchise rights for Chachago, which is known as the 'House of Milk Tea'."

"This is also the first time that an Indian company has got franchise rights to develop a brand in mature markets in the West Asian region," he added.

Chachago is known for its milk teas, bubble teas, fruit-infused beverage, cheese-based beverages, milkshakes, and other speciality beverages and desserts. The brand has a presence in Taiwan, Canada, Australia, Hong Kong, Vietnam and the Philippines.

Tanna further stated, "We believe the brand has a huge potential in the Indian region. It will be positioned in the QSR segment with the average store size of 100-500 sq ft. Initially, we will open some flagship stores in metros on our own. Then we will look at roping in franchise territory partners for north, south, east and west and have plans to open 100 Chachago stores by 2021."

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