Yellow Tie Hospitality Acquires three QSR brands

Food and beverage franchise management firm, Yellow Tie Hospitality Management LLP has acquired a controlling stake in three quick-service restaurant brands Umraan, Wok This Way and Health Juice Centre, the company statement said.

The acquisitions by the company are in line with its restaurant incubator programme.

“We have a capex of Rs 25 crore for a scalable restaurant incubator, under which we will be acquiring brands. We are looking for brands from smaller cities like Siliguri or Vijayawada, which have distinct brand indicators but can be scaled up,” said Karan Tanna, the founder and chief executive officer of Yellow Tie Hospitality.

For the acquisition of above the three QSR brands, the company has kept Rs 15-17 crore, he added.

Tanna said Umraan and Wok This Way has two outlets each and Health Juice Centre has six outlets.

Yellow Tie Hospitality plans to open 55 outlets 25 for Health Juice and 15 each for Umraan and Wok This Way – across the three brands by the end of 2018.

The promoters still own a minority stake in these QSR brands and continue to run them.

“I am extremely happy to collaborate with Yellow Tie Hospitality as they understand the vision that I have for Umraan which is to take Indian regional food across the world.we are the first movers in Indian regional Food QSR and with this association we can penetrate market faster,” says Umraan Owner, Rahul Malik.

The company is also planning to take Umraan to the Middle East and Wok This Way to Southeast Asian markets by next year.

“Partnering with Yellow Tie Hospitality has been the perfect step to tap the ever-growing healthy food consumers. Health Juice Centre has become an iconic juice brand over the last 2 decades. With the support of Yellow Tie and our quality product we want to expand the brand across the map of India and foster a market for healthy drinks,” says Health Juice Centre owner Vilas Dongre.

Founded in 2015, Yellow Tie Hospitality has three in-house restaurant brands – Dhadoom, Twist of Tadka and BB Jaan.

“Wok This Way is India’s first healthy only vegetarian wok concept and we have received tremendous response in our first 2 stores. With Yellow Tie we are confident of putting Franchise systems in place and grow nationally and look at International markets by 2019,” says Anand Bhatia owner Wok This Way.

The firm also has exclusive licensing agreements for international brands such as Genuine Broaster Chicken from the US, Just Falafel from Dubai and Wrapchic from England.The company provides support to franchisee partners in the form of setting up shop, sourcing kitchen equipment and initial hand-holding.

With Inputs From: Shah Mohsin