Hotline: 1800 102 2007
X
Search Business Opportunities
Oct, 12 2018

United Breweries enters into non-alcoholic beverage segment with Kingfisher Radler

The company has first launched Kingfisher Radler in Ahmedabad, Gujarat.

United Breweries Ltd (UBL), India's largest beer maker, has entered the non-alcoholic beverages segment with the introduction of its lemon-based drink brand Kingfisher Radler. The company has first launched Kingfisher Radler in Ahmedabad, Gujarat.

Radler is a 100% natural drink containing 30% less sugar than carbonated soft drinks. The product caters to the demand of health-conscious young adults, who are on the lookout for a refreshing new alternative.

Ramesh Vishwanathan, Chief New Business Officer, United Breweries Limited, said, "United Breweries is widening its product portfolio and addressing new consumers and new consumption occasions. This product category, malt-based non-alcoholic beverage, is growing fast in Europe and we are pioneering the effort in India. The product would be made widely available across outlets carrying soft drinks, through our new distribution network for non-alcoholic beverages."

The new product is being launched in three flavours, which includes lemon, ginger lime and mint lime. The drink will be offered in a 300 ml can and a 300 ml glass bottle.

Shekhar Ramamurthy, Managing Director of UBL, said, "The actual market size (and opportunity) of the soft beverages market is much, much larger than the beer market. And there is a bit of fatigue today with existing packaged soft drinks. Consumers are looking for refreshments that are not too sugary and yet taste good."

Comment
Related opportunities
  • Juices / Smoothies / Dairy parlors
    About Us: We are likely to bring about a revolution in..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 35
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
  • Tea and Coffee Chain
    About Dr. Bubbles: Dr. Bubbles is one of the few dedicated..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Yoshi Food & Beverages - a renowned name in Bakery..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Karnataka
  • Others Health Care & Fitness
    About Us: Tecfit20, a venture of emtstecfit20 pvt ltd, is the..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities