As part of the partnership, Uber Eats will provide CCD with data, analytics and insights to help identify food or cuisines that consumers crave the most.
Uber Eats, a food delivery platform, has entered into a strategic partnership with Café Coffee Day (CCD) to launch a virtual restaurant network that will be available for delivery exclusively on Uber Eats app. Under this partnership, the first restaurant brand is scheduled to launch in November.
As part of the partnership, Uber Eats will provide CCD with data, analytics and insights to help identify food or cuisines that consumers crave the most. This will enable both entities to launch menu offerings as per evolving consumer trends for multiple 'delivery-only' virtual restaurants.
Jason Droege, Vice President of UberEverything at Uber Technologies, said, "We are thrilled to partner with Cafe Coffee Day the pioneers of café culture in India - our fastest growing global market. Using experience and lessons learned in the virtual restaurant space from our global operations, we hope to provide our Indian restaurant partners greater growth opportunities. Our customers too will enjoy ordering and eating their favourite everyday meals at the tap of a button."
Venu Madhav, Chief Executive Officer, Cafe Coffee Day, said, "With this association, we aim to take the goodwill and trust earned in the F&B space and combine it with new age reality of virtual restaurants to offer everyday meals that can be delivered to nomadic millennials at home or at work in a convenient manner.”
"We are proud to partner with a fellow global brand, Uber Eats for this new age venture which will redefine the foodservice industry in India. Their strength and expertise in the business of home delivery will ensure delight to millions of aspiring youngsters who have moved away from their homes with great quality products from Cafe Coffee Day’s virtual restaurants every day across the country," Madhav further added.