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Feb, 11 2019

Tata Starbucks eyes launching 10 more stores this fiscal

Tata Starbucks is sourcing over 90% of the coffee from Tata Coffee. 

Tata Starbucks, 50:50 joint venture between Tata Global Beverages and Starbucks Coffee of the US, is planning to open 10 more stores in the next two months. The launch of these stores will take the total count to around 145 outlets.

L Krishnakumar, CFO of TGBL Group, said, "We currently have around 136 stores and we would open another between 5 to 10 stores by the end of the year (fiscal). We have seen an increase in the store roll out. We look at activating more stores roll out in the next few years, what we have seen in the past."

Recently, the premium coffee chain has started food delivery through online food aggregator apps such as Swiggy. 

Tata Starbucks is sourcing over 90% of the coffee from Tata Coffee. 

TGBL has started some of its premium coffee in the US and some other market by leveraging Starbucks relationship beyond India. 

"From value-wise it's not significant but important from a brand perspective. There are some premium coffees which have been launched in the Starbucks store in different parts," Krishnakumar added. 

Starbucks opened its first store in India at Horniman Circle, Mumbai, in 2012.

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