Swiggy has started a pilot programme for business-to-business food-aggregation offering loosely called Swiggy Café or Swiggy Food Court that digitises corporate cafeterias.
In order to improve its frequency of orders and strengthen customer stickiness, food delivery company Swiggy is experimenting with the B2B segment.
Naspers-backed Swiggy has started a pilot programme for business-to-business food-aggregation offering loosely called Swiggy Café or Swiggy Food Court that digitises corporate cafeterias.
Currently, the pilot service is being tested at two corporate parks in Bengaluru, including one that houses Swiggy's headquarters. The programme began over three months ago.
Swiggy Café/Food Court permits employees to use the food delivery app for ordering lunch from select cafeterias in corporate hubs. It works with vendors to map the flow of incoming orders and intimates customers when their order is ready, thus cutting waiting queues and making the order flow more manageable.
One of the persons aware of the development said, "This is currently being run as an experiment for Swiggy, which is looking to use this offering mainly as a customer acquisition channel for its larger (business-to-consumer) delivery business, and also to create stickiness. Swiggy Café is likely to be continued as a pilot for some more time to assess the impact of the experiment before Swiggy decides on whether it would like to scale this further or not."