Swiggy moves Beyond Food Delivery, Opens Stores

Online food aggregator and delivery platform Swiggy has expanded beyond delivery by opening – Swiggy stores offering convenience to its customers.

One of India’s largest food delivery platform is aiming to add a new dimension to ‘convenience’ by connecting consumers to every store in the city.

““When Swiggy started in 2014, food delivery was very different from what it is today. We launched an industry-changing offering that brought hitherto unknown convenience to consumers with a seamless and reliable access to food, while also bringing additional income opportunities for our restaurant and delivery partners,” said Sriharsha Majety, CEO, Swiggy on its blog.

Swiggy will deliver from stores in categories such as Fruits and Vegetables, Kiranas and Supermarkets, Florists, Baby Care, Health and Supplements among others. Stores will be a part of the Swiggy app.

Currently piloting in Gurgaon, Swiggy is already delivering from over 3500 stores, including more than 200 best-in-class merchant-partners like Ferns and Petals, Le Marche, Needs Supermarket, Licious, Zappfresh, MomsCo, Apollo and Guardian Pharmacy.

“Today’s announcement takes Swiggy to categories beyond food, where we hope to deliver the same level of delightful experiences to consumers for their everyday needs,” added Majety in the post.

Swiggy will leverage its growing delivery fleet of 1.25 lakh active delivery partners, the largest in the country to make deliveries for Swiggy Stores. This will give Swiggy’s delivery partners access to an additional avenue for income.