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Jan, 03 2019

Swiggy launches food-themed WhatsApp stickers

Presently, the sticker packs are live on the PlayStore. They will soon be available for iOS.

Swiggy, an online food-ordering and-delivering service, has teamed up with renowned illustrator Alicia Souza for creating food-themed WhatsApp stickers. Presently, the sticker packs are live on the PlayStore. They will soon be available for iOS.

The special food-specific WhatsApp stickers of Swiggy include over 30 customised graphics, including images of commonly texted lines such as 'Forgive me I was Hangry', 'Order for me no!', 'Too buzy, let's Swiggy', and the country's most ordered food items like Biryani, Pizza, Chai, and Momos.

Srivats TS, Swiggy VP Marketing, said, "Consumers spend a significant amount of time planning their meals and snack breaks. These moments are instant mood lifters for all of us. With these food-themed stickers, we wanted to give everyone a fun way to express their relationship with food."

"There are great synergies between Alicia Souza’s cute and quirky illustrative style and Swiggy's young and dynamic brand, which will resonate well with everyone, be it the time-strapped millennials, the innovative youngsters or even the fun-loving elders."

Illustrator Alicia Souza stated, "Being a Swiggy loyalist and an avid WhatsApp sticker user, I am thrilled to have partnered with the brand on this project to come up with fun-filled stickers for foodies. It was the best possible way for me to showcase my emotions for food and I’m certain that most people would be able to relate to this."

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