Starbucks Opens its first Reserve Bakery Cafe in Shanghai

Global café chain Starbucks has opened its first Reserve Bakery Café in Shanghai, which will offer made-to-order breakfast, lunch, and baked goods from Princi Bakery, along with weekend brunch.

This new format category is Starbucks’s next step to grow its business in China.

The opening of this new store marks the addition of yet another concept in Starbucks’ growing portfolio of Reserve store formats.

“Today marks yet another significant milestone as we take everything we have learned around coffee and our relentless pursuit for food innovation, to create a new exciting all-day cafe dining and Italian aperitivo experience,” said Belinda Wong, CEO, Starbucks China in a press statement.

The coffee chain runs four Reserve Roasteries around the world, Reserve Store, currently in Seattle; and the Reserve Bar, which serves Roastery coffee in pre-existing Starbucks locations, with 20 United States locations and 150 locations in China.

The new café will offer coffee and tea cocktails crafted by mixologists along with the premium Starbucks Reserve coffees.

The Shanghai Reserve Bakery Café will also host aperitivo experiences, or happy hour cocktails paired with a “free-flow” of small bites, a concept that can also be found at the Milan Reserve Roastery. Shanghai customers can choose to spend their aperitivo time indoors or on the outdoor patio.

“Our ability to consistently elevate the customer and brand experience in a meaningful and respectful manner truly reflects Starbucks unmatched energy and operational capabilities to execute against our purpose-driven growth agenda to play the long game in China,” added Wong.