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Jan, 10 2019

QSR chain Burger Singh aims Rs 30 crore revenue in FY19

Burger Singh is further looking to increase the number of stores to 30 by the end of FY20.

Burger Singh, quick service restaurant (QSR) start-up, is aiming a net revenue of Rs 30 crore in FY19. The company is also eyeing a revenue target of Rs 72 crore by the end of FY20.

Kabir Jeet Singh, CEO and Founder, Burger Singh, said, "We aim to break-even in this fiscal."

"Much of the business so far has come through word-of-mouth, with the company spending just 10% of its revenue on advertising and marketing. We don't use the TV for advertising, as the medium has a bigger reach, and right now it doesn’t fit the bill as we a present in select markets. We currently advertise online besides using social media, and distributing leaflets," Singh further stated.

Burger Singh is further looking to increase the number of stores to 30 by the end of FY20, thereby taking the total number of stores to 57. The company's target is to try and launch two outlets a month.

"The aim is that in the next 13-14 months, everybody should have an access to Burger Singh," Singh added.

The QSR firm also plans to raise fresh funds in the range of Rs 45-Rs 50 crore. 

Singh said, "We are looking for a strategic investor, someone who comes in with more than simply money. We are looking for investors who can give us a horizon of 10 years to successfully build the company."

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