Puratos India unveils four new innovative products

Puratos India has introduced four new innovative products, including Tegral Satin Purple Velvet EF, Fruitfil Range, Carat Supercrem Nutolade and Tegral Red Velvet Sponge Mix, for the Indian Bakery, Patisserie, and Chocolate industry.

These products are suitable for various applications like celebration cakes, swiss rolls, bar cakes, berry pastries, marble cakes, cold cheesecakes and muffins. 

Ashish Seth, MD (Area Director), Puratos Food Ingredients India Pvt Ltd, said, “The Indian consumers today want a perfect balance of great taste and novelty. Thanks to our global presence, to draw inspiration from, and R&D capabilities in India we have been able to tailor our products to match Indian preferences, values and functionality.”

“We are now pleased to launch four high quality and innovative products based on the distinctive needs of consumers that we have been able to identify. With these new assortments, we continue to respond to the evolving expectations of customers through constant innovation,” he further stated.

Peter Deriemaeker, Markets Director, APMEA Region, Puratos Group, added, “Puratos prides itself with an extensive in-house Global Survey, Taste Tomorrow, which is conducted across 40 countries with over 17,000 consumers. Taste Tomorrow Survey enables us to remain up-to-date with the ever-evolving consumer preferences and expectations. Invaluable insights generated through this tool forms the basis of Puratos’ innovation.”