Hotline: 1800 102 2007
X
Search Business Opportunities
Sep, 20 2018

PepsiCo's salty snacks division brings 3 new flavours under Kurkure

Kurkure Twistkeen, a baked namkeen, comes in three flavors.

In a bid to strengthen its presence in the local market, PepsiCo India's salty snacks division has launched three new flavours under its popular brand Kurkure. 

Kurkure Twistkeen, a baked namkeen, comes in three flavors. It is developed in line with tastes and flavours similar to popular regional snacks Bikaneri bhujia, Andhra’s murukku and Shahi flavoured namkeens.

PepsiCo said that for developing a modern format retaining the flavour of Indian traditional namkeens, it has worked with its global and local R&D teams.

Jagrut Kotecha, Vice-President for Snacks Category, PepsiCo India, said, "We believe the new launch will play a critical role in enabling us to achieve our goal of doubling our salty snacks business over the next five years. We are looking to create a new category in the salty snacks segment through Kurkure Twistkeen by following a strategy of re-imagining traditional snacks and offering them in a modern and convenient format with low salt content."

Being available in two variants, the snacks will be sold across 18 states. The new products are manufactured at PepsiCo's snacks manufacturing facility in Pune and Maharashtra. 

Comment
Related opportunities
  •   About Us        Gallantry Salon is world’s first army theme..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Manufacturing & Ancillary
    About:   Wintex is a leading brand in tissue paper products which..
    Locations looking for expansion Delhi
    Establishment year 1982
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 7000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • GPS navigaiton & tracking system
    About Us: trackNOW Pvt Ltd. is the brainchild of a pair..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • CAD/CAM/CAE & Multimedia
    About Us: CogniznR is a venture of Rudrabhishek Infosystem Pvt. Ltd...
    Locations looking for expansion Uttar pradesh
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Noida Uttar pradesh
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities