The programme has been rolled out amid mounting concerns over the impact of plastic on the environment.
PepsiCo India has started a six-month pilot programme for selling its snack products in compostable packaging. The programme has been rolled out amid mounting concerns over the impact of plastic on the environment.
The new eco-friendly packaging will be available for popular variants of Lay's and Kurkure snacks at the Indira Gandhi International Airport Terminal 3 in Delhi. It is developed by the company's research and development (R&D) unit. The new packaging is made from plant-based material and 100% compostable.
The newly introduced packets can be disposed of with regular food waste. They will take 12 weeks to decompose under industrial composting conditions.
Jagrut Kotecha, Vice President (Snacks Category), PepsiCo India, said, "Through this pilot, we aim to influence and study consumer behaviour, as well as monitor the waste management channel in a controlled environment. This is a significant milestone for the FMCG industry, and the learnings from this pilot will help in shaping the next phase of the project, and also provide inputs to other markets in the PepsiCo system."