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Oct, 08 2018

PepsiCo introduces takeaway glass bottle format in Maharashtra

The move is part of the company's strategy to focus on recyclable packaging formats.

PepsiCo India has introduced a new packaging format of takeaway glass bottles across its carbonated beverage portfolio in Maharashtra. The move is part of the company's strategy to focus on recyclable packaging formats.

The new glass packaging will be available in 250 ml packs priced at Rs 20. It will cover the beverage company's Pepsi, Pepsi Black, Mountain Dew, 7UP and Mirinda brands.

Vishal Kaul, Vice-President, Beverage Category, PepsiCo India, said, "We are delighted to launch the first-ever range of carbonated beverages in takeaway glass bottles."

"We are committed to making it easier for consumers to choose their favourite PepsiCo beverage brands through category-leading innovation, new packaging formats and choices for different consumption occasions. This new range is another reiteration of our effort of delivering on-the-go, convenient packaging format that is affordable and is recyclable," he added.

The new range of takeaway glass bottles will be in addition to the existing classic returnable glass bottles and other packaging formats across the company's portfolio.

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