With this launch, the company has entered into the Indian sweets category.
Parag Milk Foods Ltd has unveiled two ready-to-eat Indian desserts, namely Gulab Jamun and Rasgulla, under the brand Gowardhan. These desserts are made from pure cow milk and cow ghee. Presently, Gowardhan Gulab Jamun and Gowardhan Rasgulla are available in 1kg pack sizes, priced at Rs 190.
With this launch, the company has entered into the Indian sweets category, which is worth approximately Rs 7,000-8,000 crore. Parag Milk Foods is planning to further strengthen its value added products (VAP) category with its entry into the ready-to-eat Indian desserts segment.
Devendra Shah, Chairman of Parag Milk Foods Ltd, said, "The market for the Indian sweets category is extremely large. In this category, Gulab Jamun and Rasgulla are the two most popular Indian desserts, with nearly every store in the country serving some version of them."
"We have introduced these two products on a small scale, which we will gradually scale up across India. Although we have started by introducing the regular range in Indian sweets that consists of Gulab Jamun and Rasgulla, we plan to introduce Mysore Pak, Shahi Gulab Jamun, etc., in the future. We are excited to bring this range of desserts to the market," he further stated.