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Jan, 05 2019

Nestle to Start Ad Campaigns to Gain Trust in Maggi

Nestle is planning to start the campaign from January 5th.

Nestle India is planning to release advertisement campaigns highlighting the “trustworthy facts” about its instant noodles brand Maggi.

This comes a day after the Supreme Court revived the class-action suit by the government against the Swiss major in the National Consumer Disputes Redressal Commission (NCDRC).

Nestle is planning to start the campaign from January 5th.

In the campaign, Nestle would publish a series of advertisements in all leading national newspapers informing the consumers about the safety of Maggi Noodles and the outcome of the lab test reports, which had cleared it for consumption, a Nestle India spokesperson said.

“Our approach as a credible, trustworthy and responsible company is to always communicate with consumers on facts, in a simple, clear and transparent tone and manner... What you will see in the print ads to be released over the next few days is just that,” added the spokesperson cited above.

The campaign would initially be launched for three days and then the company will look at the consumer response.

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