Under this scheme, Maggi noodles consumers can exchange 10 empty packs of Maggi noodles for one free fresh packet.
Nestlé India, India's largest food company, has introduced a 'MAGGI Wrappers return' scheme for curbing plastic waste.
Under this scheme, Maggi noodles consumers can exchange 10 empty packs of Maggi noodles for one free fresh packet. The programme is started on a pilot basis in Dehradun and Mussoorie.
Nestlé India Spokesperson said, "Nestlé India as part of its various plastic waste management initiatives has also launched a MAGGI Wrappers return scheme as a pilot project in Dehradun and Mussoorie for consumers, by working with around 250 retailers in the region, who shall collect MAGGI Wrappers. Consumers are given a packet of MAGGI Noodles for every 10 MAGGI noodle wrappers they return."
"We are hopeful that this will bring about a behaviour change in consumers and help create awareness for responsibly disposing plastic waste and prevent littering," the spokesperson added.