Packaged foods maker Nestle has forayed in the consumer-facing small appliances category.
In a bid to fuel coffee consumption and push one of its mainstay brands Nescafe, packaged foods maker Nestle has forayed in the consumer-facing small appliances category.
The company is in the process to roll out app-based coffee machines. These machines will also be sold through non-FMCG distribution channels.
Suresh Narayanan, Chairman of Nestle, said, "We are seeing a surge of speciality coffee outlets, and coffee consumption is growing specially among millennial consumers."
Last year, Nestle had crossed the Rs 10,000 crore sales threshold. The company said that India is among its first few markets to begin retailing the smartphone-connected machines.