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Nov, 13 2018

NBA & McDonald's announce marketing partnership in India

The burger joint will give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South region.

The National Basketball Association (NBA) and fast-food chain McDonald's has announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald's locations in 39 cities across India.

From November 14 till December 12, the burger joint will give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South region.

The fast-food chain will also start NBA Zones in more than 30 outlets. These zones will provide fans the chance to experience the atmosphere of being at an NBA game through a range of interactive experiences.

Seema Arora Nambiar, SVP of Strategy, Innovation and Capability of McDonald’s India, said, "We at McDonald's believe that playing sport is crucial to the overall development of children. Globally McDonald's is associated with various sports and this Children's day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories."

Yannick Colaco, Managing Director, NBA India, said, "We are excited to partner with a global iconic brand like McDonald's. This campaign with McDonald's is a perfect way for us to deliver new and engaging NBA experiences to our fans."

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