Manpasand has been quick to build on it further by phenomenally increasing its footprints in the Modern Trade segment.
Manpasand Beverages’ flagship brand ‘Mango Sip’ has emerged as the third largest mango drink brand in the modern trade segment, surpassing ‘Tropicana Slice’. Good consumer schemes and value for money proposition helped ‘Mango Sip’ consolidate its position in the market.
According to a recent data shared by Nielsen, ‘Mango Sip’ had a market share of 13.1% vis a vis 12% market share of ‘Tropicana Slice’, making it the third largest selling mango drink brand in Modern Trade channel, in the last financial year ending in March 2018.
“We are delighted to become the third largest mango drink brand in modern trade segment. Mango juice is amongst the favourite and most widely consumed fruit drink across India. With the experience of growing and expanding from the ground within India and on account of understanding the preferences and tastes of Indians, Manpasand is better equipped to offer products as per the regional penchants”, company’s spokesperson said.
Having established a strong presence in the rural and semi-urban markets through its flagship brand ‘Mango Sip’, Manpasand has been quick to build on it further by phenomenally increasing its footprints in the Modern Trade segment. With a basket with multiple SKUs, Mango Sip, endorsed by Sunny Deol has created a niche for itself in the fastest growing mango drink segment.
In order to cater to the rising demand from various markets, Manpasand is on track on double its production capacity. Apart from its five existing plants at Vadodara, Varanasi, Dehradun and Ambala, the new plant in Vadodara is already functional; the upcoming plant in Varanasi will be operational in next 1-2 months and the plant at Sri City will be up and ready within 3-4 months. The company recently completed the ground breaking ceremony of its ninth plant in Odisha.