Kurkure rolls out Caravan Talkies in Uttar Pradesh

Kurkure has launched 'Caravan Talkies', a mega consumer connect program in Uttar Pradesh. This launch is part of the brand's rural expansion plans.

Caravan Talkies will be traveling across more than 1000 towns and villages, reaching out to Uttar Pradesh's rural population. Under this initiative, Caravan Talkies will be conducting street plays (Nukkad Natak) in these 1000+ towns and villages followed by movie screenings for the consumers.

Written exclusively for Caravan Talkies, the Nukkad Natak will be performed by a team of professional artists that highlights Kurkure's new positioning 'Khayaal toh chatpata hai', focusing on progressive ideologies that the homemaker holds today. The Nukkad Natak will deliver thought-provoking stories in a fun and interactive way across various cities and districts in UP including Lucknow, Kanpur, Meerut, Moradabad, Bariley, Gorakhpur, Ghaziabad, Kheri, Bahraich, Balrampur, Kannoj, Unnao, Rampur and Baghpat among others, beginning this March till May 2019.

Dilen Gandhi, Director Marketing, Foods Category, PepsiCo India, said, "Rural market, today, represents the next phase of growth in India. As Kurkure accelerates its rural expansion, our initiative is designed to connect and engage with consumers and retailers through relevant brand experiences."

"This expansion is timed perfectly, as we embark on a new journey with our brand mantra, 'Khayaal Toh Chatpata Hai'. The new positioning underlines the brand’s continued efforts to recognize the Indian homemaker, who has been the center force in bringing families together. We are confident that Caravan Talkies will help us in taking this thought forward amongst our consumers," he added.