Kraft Heinz signs distribution partnership with Indo Nissin Foods
Kraft Heinz signs distribution partnership with Indo Nissin Foods

Food company Kraft Heinz has signed a distribution partnership with Indo Nissin Foods, the Indian subsidiary of diversified Japanese food maker Nissin Food Products. The agreement comes after Kraft Heinz divested its consumer brands business to Ahmedabad-based Zydus Wellness.

With this partnership, the existing products of Kraft Heinz such as ketchup and new launches will be distributed through Indo Nissin, which owns the popular noodles brands Cup Noodles and Top Ramen.

Indo Nissin has a distribution network of 250,000 stores. This partnership will help the company to expand business outreach.

Sankalp Potbhare, Managing Director of Kraft Heinz, said, "The partnership will target multiple channels like retail, modern trade and e-commerce distribution."

In November 2018, Kraft Heinz was in talks with potential distribution partners. The company last year sold off its non-core brands like Complan, Glucon-D, Nycil and Sampriti to Zydus Wellness and its parent Cadila Healthcare for Rs 4,595 crore.

After the divestment of its non-core brands, Kraft Heinz is only left with ketchup in India. Globally, it is the world's fifth largest food and beverages company with more than 200 brands including Heinz condiments, Bakers chocolate and Maxwell House coffee.

 
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