The entertainment player is looking to develop a franchisee model for its newly launched igloo shaped cine-restaurant.
K Sera Sera Limited (KSS) has launched 'Chhotu Maharaj', a cine-restaurant, in Ahmedabad. The entertainment player is looking to develop a franchisee model for its newly launched igloo shaped cine-restaurant.
The newly launched restaurant will accommodate 100 people inside its 50-feet-diameter dome. The unit will further reach out to smaller towns, where the penetration of cinema halls or multiplexes is low.
Satish Pancharia, Chairman of K Sera Sera, said, "The customers can enjoy a seven-course meal and watch the latest movies at affordable rates. There is a revenue-sharing model in place, but the business is expected to break-even within 7-8 months; calculating a minimum 30 per cent occupancy."
Currently, KSS Limited has 32 miniplexes across India. The company is planning to increase to 100 miniplexes in the next two years.
"The latest 'Chhotu Maharaj' model of cinema will be a hit in small towns, where people aspire to watch films in a luxurious environment. We have started receiving enquiries for franchisees. In a span of 2-3 years, we hope to open about 9000 such units across the country," Pancharia added.