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Nov, 02 2018

ITC's Fabelle introduces India's first Ruby chocolate, 'Fabelle Ruby Gianduja'

Barry Callebaut is the partner of ITC Ltd to source the exotic ruby chocolate to craft Fabelle's Ruby Gianduja.

Homegrown luxury chocolate brand Fabelle from ITC Ltd has introduced India’s first ever Ruby Chocolate in the form of Fabelle's Ruby Gianduja.

The brand launched the chocolate in collaboration with Celebrity Chef Sarah Todd and Barry Callebaut, the world's leading manufacturer of application chocolates and cocoa products. Barry Callebaut is the partner of ITC Ltd to source the exotic ruby chocolate to craft Fabelle's Ruby Gianduja. 

In a bid to maintain the chocolate's exclusivity, Fabelle is launching Ruby Gianduja as a one-of-its-kind limited edition offering. It is introducing Ruby Chocolate in the form of Ruby Gianduja, which is made from a delicate balance of Ruby Chocolate and hazelnut paste.

Hemant Malik, Divisional Chief Executive (Foods), ITC Ltd, said "Fabelle was launched in India with the mission to redefine the chocolate segment in the country and I am extremely happy that the brand has already received unparalleled patronage from discerning customers. It is a proud moment for Fabelle Chocolates as we introduce the very first Ruby Chocolates to the Indian chocolate connoisseurs. It has been our continuous endeavour to provide unique chocolate experiences to the Indian consumers and today's launch is a firm step in that direction."

Ben De Schryver, President Asia Pacific, Barry Callebaut, stated, "Ruby chocolate is a big innovation in confectionery and we are very proud that ITC's home-grown luxury chocolate brand Fabelle is the first in India to feature this exciting new chocolate. As India is becoming one of the fastest growing chocolate markets in Asia, we see ruby chocolate presenting a huge opportunity and in being a key milestone in our growing partnership with ITC."

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