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Oct, 31 2018

ITC to foray into paneer & milkshakes segments in 2 months

ITC's milk, ghee, paneer and curd would be sold under the 'Aashirvaad' brand while its milkshakes will be sold under a different brand.

Diversified conglomerate ITC Ltd is looking to expand its dairy portfolio by launching the paneer and milkshakes segments within two months.

Earlier, ITC had entered into the dairy segment with the launch of milk and ghee in select markets. The company has recently introduced milk and curd for the Kolkata market.

Hemant Malik, Divisional Chief Executive (foods) of ITC, said, "We are going to launch paneer for the Kolkata market and milkshakes pan India within two months."

ITC's milk, ghee, paneer and curd would be sold under the 'Aashirvaad' brand while its milkshakes will be sold under a different brand.

The company started the foods division in 2002, and initiated the dairy business at Munger, Bihar.

Malik further said, "We have been selling milk in markets of Munger, Patna and Bhagalpur in Bihar. Now, we have come to Kolkata. The company had been selling ghee in Karnataka, Kerala, Tamil Nadu and Delhi."

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