The milk-based beverages will be manufactured in ITC’s new facility in Kapurthala, Punjab.
ITC is bringing a new product range of ready-to-drink, milk-based beverages, namely 'Sunfeast Wonderz'. The new product range will be launched first in the southern states of Tamil Nadu, Karnataka, Telangana and Andhra Pradesh. Later, it will be rolled out nationally.
The milk-based beverages will be manufactured in ITC’s new facility in Kapurthala, Punjab. The company will use real fruit pulp for the milkshakes.
Hemant Malik, Divisional Chief Executive (Foods) at ITC, said, "This innovative range of milk-based beverages will be powered by the company’s institutional capabilities including agri-sourcing, distribution, infrastructure, among others. The ready-to-drink milk beverages market has seen high growth in the recent past with a paradigm shift to healthier beverages and we believe innovative offerings in this segment could have great potential for the future."