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Nov, 06 2015

iOrderFresh Food & Grocery retailer partners with Natural Ice Cream in Delhi NCR\r\n

This tie-up with iOrderFresh will help Natural Ice Cream tap new customers and also serve its existing customers better.

iOrderFresh based at Delhi mobile-only food and grocery retailer has partnered with Natural Ice Cream to deliver ice cream products to the doorstep of customers in Delhi NCR.

Natural Ice Cream, which has over 12 outlets in India, is known for making artisan ice creams with fresh fruits, dry fruits, chocolates, milk and sugar which do not contain any preservatives, stabilizers or artificial colours.

This tie-up with iOrderFresh will help Natural Ice Cream tap new customers and also serve its existing customers better. "We strive to deliver premium quality fresh products to our customers and are pleased to partner with Natural Ice Cream, which is a great fit to our growing list of quality deliverables," said Nitin Sawhney, founder and CEO of iOrderFresh.

"While Natural Ice Cream has excelled at maintaining high standards with their fresh & delicious flavours for decades, iOrderFresh has developed expertise in managing complex supply chains for perishable food products to ensure quality and freshness for the end consumer."

In October 2014, Naturals entered the Delhi market, after tasting success in cities such as Mumbai, Bangalore, Indore and Jaipur. Currently, it operates three stores across Greater Kailash, Connaught Place and Rajouri Garden.

"We are very happy to partner with iOrderFresh for delivering our products across Delhi NCR. Their team has demonstrated a proven track-record of delivering high quality perishable food products and we hope to mutually benefit from this partnership," said Srinivas Kamath, director of Kamaths Ourtimes Icecreams, which owns the Natural brand.

iOrderFresh which is founded in 2014, offers an array of perishable food products including farm fresh fruits and vegetables, poultry, meats and fish, bakery, organic milk and handmade chocolates.

The start-up will soon be adding fresh flowers, dairy products, cold cuts, imported cheese and many other quality products on its platform. With no overnight inventories, these products are procured daily from vendors to ensure that only the freshest produce reaches the consumers.

Recently, Best Foodworks, an investment company led by Yes Bank MD Rana Kapoor's son-in-law Alkesh Tandon acquired a significant minority stake in iOrderFresh for Rs 6.4 crore.

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