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Oct, 18 2018

Hershey India introduces its iconic 'Hershey's Kisses' brand in India

'Hershey's Kisses' Milk Chocolate will be available in 36 gram and 108 gram packs priced at Rs 50 and Rs 140, respectively.

Hershey India Pvt Ltd, a part of The Hershey Company, has introduced its iconic 'Hershey's Kisses' chocolate brand in India

'Hershey's Kisses' Milk Chocolate will be available in 36 gram and 108 gram packs priced at Rs 50 and Rs 140, respectively.

In the beginning, Hershey's Kisses will be launched only in South India. It will be available in modern trade, large general trade and e-commerce in South India.

Herjit Bhalla, Managing Director, Hershey India, said, "We want to launch in South India because one-third of the chocolate market of India is in South. Then gradually we will take it to other parts of the country. "

"We have a manufacturing plant in Bhopal, Madhya Pradesh and the other two are run in Gujarat and Telangana (Hyderabad). We will look at more manufacturing facilities to grow our presence," Bhalla added.

The Hershey Company, the fourth-largest confectioner maker in the world, will be investing $50 million in India over the next five years. The investment will be made by the company to scale up its operations in the country.

Michele Buck, President and Chief Executive Officer, The Hershey Company, said, "We will be investing $50 million during the next five years as we focus on growing and expanding our presence in India and mainly because India is one of our key International focus markets and our investments are to build this important business."

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