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Nov, 14 2018

Hershey India forays into premium biscuit category by launching Sofit Protein Cookies

These cookies will be available in three variants like natural cocoa with flax seeds, mango with real almond bits, and raisins with flax seeds in premium packs.

Hershey India, a part of The Hershey Company, has introduced Sofit Protein Cookies, marking its entry into the premium 'Better for You' segment in the biscuits category.

These cookies will be available in three variants like natural cocoa with flax seeds, mango with real almond bits, and raisins with flax seeds in premium packs. The 100g pack will be priced at Rs 45 while the 150g pack will be priced at Rs 65.

Herjit Bhalla, Managing Director, Hershey India said, "It is a unique proposition. We believe Sofit cookies are different from others because they have the goodness of protein, Omega-3, fibre and vitamins and are made from multi-grains, including wheat, oats and soy. They are trans-fat-free and contain no maida."

"Bringing a unique and consumer-relevant product such as a cookie with the goodness of protein into the $2.8-billion biscuit category is a perfect next step for the Sofit brand. Sofit is well regarded among consumers as a brand that provides protein and other nutrients. Sofit Protein Cookies makes it easy and convenient to have a crunchilicious snack that is better for you," he added.

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